Augmented Reality

This is a long video but it gives a pretty accurate assessment of what life will be like when augmented reality becomes more prevalent, and cheaper.

Phone companies are already just starting to push into this category, they have already given us a glimpse of a phone running this software, and even a lens to see advertising that only exists in an "online" world.
This is very cool, but will it be too much? It's very possible that everyone will have technology similar to this soon, either through phones, or via  "Internet Eye-Wear". This could be too big of a change for some people, but if it became a regular thing would people always be distracted?

For companies this would also give them a giant opportunity to advertise literally EVERYWHERE! Imagine going for a walk down the city's street , only to be bombared with logo's taglines, and slogan in every inch of sight. Could this turn people away from buying a product like this?

Link here --->http://www.youtube.com/watch?v=tnRJaHZH9lo

So what are your views on this, are you eager to look at a world

Data Mining

I bet at one point or another you had to include your email in some form, or site even though it seems pointless. Companies love your email because they can directly communicate with their consumers but i bet that most of us always just ignore those messages, and unsubscribe as soon as you think you're getting too much unnecessary emails. I don't really know why so many companies try to do this every chance they get, because if we all did this every time we had to we'd literally be getting emails every time of the day. To me i think it's a lot of wasted efforts. 
Do you think the same way?

Youtube Campaigns

Should big brands spend less on traditional media and more on engaging & interactive video's?

As some of us know, Coca Cola doesn't spend much money on traditional media, because they are already well known, and consumers feel comfortable with their product & image.

They are very smart with their advertising, utilizing traditional media a bit differently, like placing ads on The Super Bowl,  only because big events like this have guaranteed views, and reach.  But it's not always about the ads for them either. Another smart move is their extensive product placement in movies, and TV shows, like American Idol.

Recently they have just released a Youtube Campaign for the new 007 movie. This video, or "Ad"  has over 7 million views. "And why?" you may ask, because it's interesting and engaging, and not even directly about their brand. They created a unique experience using guerrilla marketing, and web exposure tactics, to give something their consumers would find interesting , and enjoy watching. It's smart moves like this that will eventually secure market share for those brands in a dense category.

So what are your thoughts? Do you agree that conducting marketing campaigns a bit differently is a more effective way to spend money on advertising?

Too Frequent, America!

These past few weeks that I've been watching tv i found my self watching a bit more spill from the states than I normally do.  There were several channels that were advertising same same 3 things on every commercial break,(Law Firms, Self Enhancement Products, and College's) yes it could be fitting to the target but, really? They should throw in at least a couple other commercials from more renown brands. just to save us the from seeing 5 different companies, or brands that have essentially the same commercial saying almost the same thing about their company every time there is a break. To me it's not effective at all and rather sad.

Do you agree?

Are the States and Canada really that different from each other?