Some company's pay weekly to monthly premiums, others pay based on usage, and clicks. Even though usage and clicks seem low cost at rates based on site traffic. This could be very costly and dangerous if they are put on the wrong sites. But on higher ranking sites such as Youtube it could potentially be a smart move, but it has a lot more cons than people think.
Most larger companies who have been advertising at the beginning of many Youtube videos think that they're ads are effective and people want to watch them, but in reality only 5 % of ads are fully played through, and even though that still may be a lot of people viewing then, it doesn't mean that they are watching. I know that many people just switch tabs, or leave their seat, and try and accomplish a small task before having to view a video. So is this really worth the companies money?
Personally i think that money spent on internet video could easily be put to something more efficient, and have more of a lasting impression with their target.
I would rather see a company advertise a small section beside related videos that are based on viewer habits, than a company throw money away on ads that could be skipped (most of which don't show the brand name until the end).
If you were to spend money on Internet Ads, how would you go about placing them?
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