A few weeks ago, Felix Baumgartner leaped from the edge of earth's atmosphere for Red Bulls guerrilla marketing campaign / event. The event wasn't only a success so was their feedback this event generated almost 10 millions total views on Youtube, and hundreds of thousands of unique visits to their Stratos Website. Which was extremely well done, and created a great anticipation for those who followed it. The site was very engaging and contained a lot of information about how the project came to be, and it's executions. The Red Bull Stratos site was very aesthetically pleasing, and very functional. They included the weather at the site of the jump every day for 1 month before the event, to gather people to pay attention and check in daily. They also had a competition where people could enter their name and select the co-ordinates where Felix was expected to land. There were 6 winners that estimated the closest position, and won a very expensive Brietling watch, what a nice perk for just entering your email.
Overall i thought this campaign was carried out very well, and deserves an ovation, not only for a man's will but the 5 years of planning that went into this.
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