When in doubt, time to rock out!

Since the event of Hurricane Sandy, that struck the east cost of the United states. The Red Cross was able to raise 23 million dollars from their benefit concert. Many brands got to air their name in their due to their effort in trying to relive the stress caused by the hurricane. After this all subsides i bet that their brand share in their category's will go up since the people that were affected will remember who brought them supplies when they needed it most.